The Museum of Feelings
Client: SC Johnson
with RadicalMedia as Creative Technologist
Awards: Cannes Lions Live Brand Experience Gold Cannes Lions Omni-Channel Experience Silver, One Show Cross-Platform: Innovation Silver, Cannes Lions Brand Installation & Experience Bronze, Cannes Lions Creative Data Bronze
The Museum of Feelings was an interactive art installation located in New York City. It offered visitors a unique sensory experience where they could explore and interact with various exhibits designed to evoke different emotions based on scent.
Image courtesy of RadicalMedia
Through interactive displays, theatrical lighting, and tracking technology, visitors could actively participate in the exhibits and see their emotions reflected in real-time.
As Creative Technologist for the project, I created custom sensing technology, LED sculptures, and collaborated with the fabrication and installation of all technology.
The museum encouraged self-reflection and introspection, allowing visitors to explore and understand their own emotional states in a creative and engaging manner.
At this time, Immersive Experiences were a new market for brands. The Museum of Feelings was the fist of its kind to challenge the concept of how the public interacts with a brand, and encouraged a the larger conversation about what a Museum really is.