The Blue Paradox

Client: SC Johnson & Conservation International

with RadicalMedia as Dir. Creative Technology

Awards: Cleo Spatial Design Bronze, D&AD Wood Pencil Experiential: Exhibitions & Trade Shows, Spacial Design: Exhibitions

The Blue Paradox was temporary exhibit in London that focused on the challenging conversation about the impacts of plastics in our society – both important and devastating. The installation consisted of five rooms that each educated visitors about our reliance on the material as well as the environmental costs it brings.

To achieve this project, RadicalMedia brought together multiple content vendors to design systems and content for each room. I directed the technical design for the entire venue across vendors and brought these teams and their systems together in London. This required close oversight with all content creators to align visuals to the creative goals of the project.

The success of this project drove SC Johnson to install a separate permanent version of this exhibit at the Museum of Science and Industry in Chicago.

Further information on the project at RadicalMedia.com